1
Authori zed Release
Chin a Mobile Phone Market Report
March , 2016
Published by
China Academy of Information and Communications Technology
April, 2016
2
Part 1 . Overall Mobile Phone M arket in China
March domestic mobile phone shipments reached 44.7 million units, up 19.3 percent year
over year. 186 new models were released in the month, up 43.1 percent year over year.
YTD domestic mobile phone shipments reached 116.3 million units and YTD number of
new model release reached 328, up 6.7 percent and down by 11.6 percent year over year,
respectively.
Chart 1: Domestic mobile phone shipment s from March 2015 to March 2016
Part 2 . Development of 4G Mobile Phone s
March domestic 4G mobile phone shipments were 40.2 million units, up 34.4 percent year
over year, and represented 90.0 percent of the total shipments. 164 new 4G models were
released in the month, up 74.5 percent year over year , accounting for 88.2% of the total
new models this month.
YTD domestic 4G mobile phone shipments were 104.6 million units, up 21.3 percent year
over year, and represented 90.0 percent of the total shipments. YTD number of new model
release reached 272, up 11.5 percent year over year, accounting for 82.9 percent of the
total new model release. 374544
38454742375356
49
2245
14%11% 10% 11% 11% 11% 11% 11% 11%9% 9%7% 9%7% 5% 4% 4% 2% 3% 2% 1% 2% 2% 1% 1% 1%80%84%86% 85% 87% 86%87%88% 87%89% 89%92% 90%
0%10%20%30%40%50%60%70%80%90%100%
0102030405060
15M3 15M4 15M5 15M6 15M7 15M8 15M9 15M10 15M11 15M12 16M1 16M2 16M3
Shipments(Unit: Million) 2G Share 3G Share 4G Share3
Out of the total 4G mobile phone shipments this month, 58.6%, 91.9%, 53.1% and 39.4%
of the 4G mobile phones shipped supported FDD LTE, TD -SCDMA, WCDMA and
cdma2000 netwo rk, respectively.
Part 3 . Local and MNC Brands of Mobile Phones
March mobile phone shipments by the local brands reached 38.8 million units, up 34.3
percent year over year, accounting for 86.9 percent of the domestic mobile phone
shipments. Number of new model release d (176 units) by the local brands increased by
45.5 percent year over year, and represented 94.6 percent of the total number of new
model release in the month.
YTD mobile phone shipments by the local brands reached 101 million units, up 15.5
percent year over year, and accounted for 86. 6 percent of the domestic mobile phone
shipments. Number of new models released by the local brands ( 308 units) declined by
10.7 percent year over year, representing 93 .9% of the total number of new model release
in the domestic market in the month.
Chart 2: March mobile phone shipments by local and MNC brands
Part 4 . Development of Smart Phones
March smart phone shipments were 40.5 million units, up 26.2 percent year over year, and
accounted for 90.6 percent of the domestic mobile phone shipments in the month. Of the
Local Brands
86.9%MNC Brands
13.1%4
total smart phones shipments , 34.0 million units were Android -based.
YTD smart phone shipments were 105.6 million units, up 11.9 percent year over year, and
represented 90.8 percent of the YTD domestic mobile phone shipments. Of the total smart
phones shipments, 89.5 million units were Android -based.
In March, 164 new smart phone models were released, including 112 Android smart
phones. Number of new smart phone released in the month wa s up by 56.2 percent year
over year, and accounted for 88.2 percent of the number of new release.
YTD number of new model release reached 274, including 206 Android smart phones, up
0.4 percent year over year, and represented 83.5 percent of the YTD total number of new
model release.
信通院 - 2016年3月国内手机市场运行分析报告-英文版
文档预览
中文文档
4 页
50 下载
1000 浏览
0 评论
0 收藏
3.0分
温馨提示:本文档共4页,可预览 3 页,如浏览全部内容或当前文档出现乱码,可开通会员下载原始文档
本文档由 SC 于 2022-11-24 09:18:34上传分享