1
Authorized Release
China Mobile Phone Market Report
March , 2018
Published by
China Academy of Information and Communications Technology
April, 2018
2
Part 1 . Overall Mobile Phone M arket in China
March domestic mobile phone shipments reached 30.2 million units, down 27.9 percent
year over year. 80 new models were released in the month, down 37.5 percent
year-over-year (y/y).
Over the past 3 months, d omestic mobile phone shipments reached 87.4 million units and
number of new model release reached 206 down 26.1 percent and 8.4 percent y/y
respectively.
Chart 1: Domestic mobile phone shipment s from March 2017 to March 2018
Part 2 . Development of 4G Mobile Phone s
March domestic 4G mobile phone shipments were 28.1 million units, down 28.7 percent
y/y, and represented 93.0 percent of the total shipments. 67 new 4G models were
released in the month, down 40.2 percent y/y, accounting for 83.8 percent of the total new
models this month.
Over the past 3 months , domestic 4G mobile phone shipments were 82.0 million units,
down 27.1 percent y/y, and represented 93.8 percent of the total shipments. The total
number of new model release reached 156, down 17.5 percent y/y, accounting for 75.7
percent of the total new model release.
Of the total 4G mobile phone shipments this month, 94.0 percent of which were all
networks supported, and 98.8%, 99.5%, 98.4%, 94.1% of the 4G mobile phones shipped
supported FDD LTE, TD -SCDMA, WCDMA , cdma2000 network, respectively. 42
41 37 42 43 41 44 38 43 43 39
18 30
5.6% 5.4% 4.9% 5.1% 5.1% 10.3% 5.9% 6.2% 6.6% 5.1% 6.9% 3.2% 6.9% 0.3% 0.3% 0.2% 0.0% 0.1% 0.0% 0.0% 0.0% 0.0% 0.1% 0.0% 0.0% 0.0% 94.1% 94.3% 94.9% 94.8%
94.8% 89.6% 94.1% 93.8% 93.4% 94.8% 93.0% 96.8% 93.0%
0%50%100%150%
01020304050
17M3 17M4 17M5 17M6 17M7 17M8 17M9 17M10 17M11 17M12 18M1 18M2 18M3
Shipments(Unit: Million) 2G Share 3G Share 4G Share3
Part 3 . Local and MNC Brands of Mobile Phones
March mobile phone shipments by the local brands reached 27.0 million units, down 29.0
percent y/y, accounting for 89.4 percent of the domestic mobile phone shipments. Number
of new model s release d by the local brands (78 units) decreased by 36.6 percent y/y, and
represented 97.5 percent of the total number of new model release in the month.
Mobile phone shipment volume for year 201 8 by the local brands reached 75.9 million
units, down 27.8 percent y/y, and accounted for 86.8 percent of the domestic mobile
phone shipments. Number of new models released by the local brands ( 190 units)
decreased by 10.8 percent y/y, and represented 92.2 percent of the total number of new
model release in the domestic market.
Chart 2: March 2018 mobile phone shipments by local and MNC brands
Part 4 . Development of Smart Phones
March smart phone shipments were 28.1 million units, down 28.6 percent y/y, and
accounted for 93.0 percent of the domestic mobile phone shipments in the month. Over
the past 3 months, smart phone shipments were 81.9 million units, down 27.0 percent y/y,
and represented 93.7 percent of domestic mobile phone shipments.
In March , 68 new smart phone models were released, down 37.0 percent y/y, and
accounted for 85.0 percent of the number of new release. Over the past 3 months, 158
new smart phone models were released, down 15.1 percent y/y, and accounted for 76.7
percent of the number of new release.
Local
Brands
89.4% MNC Brands
10.6%
信通院 - 2018年3月国内手机市场运行分析报告 英文版
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