1
Part 1 . Overall Mobile Phone Market in China
September domestic mobile phone shipments reached 36.2 million units, down 7.1
percent year over year. 90 new models were released in the month, down 1.1 percent
year-over-year (y/y).
Over the past 9 months, d omestic mobile phone shipments reached 287.4 million units
and number of new model release reached 433, down 5.7 percent and 31.8 percent y/y
respectively.
Chart 1: Domestic mobile phone shipment s from September 2018 to September
2019
Part 2 . Development of 4G Mobile Phones
September domestic 4G mobile phone shipments were 34.3 million units, down 7.4
percent y/y, and represented 94.6 percent of the total shipments. 59 new 4G models were
released in the month, down 18.1 percent y/y, accounting for 65.6 percent of the total new
models this month.
Over the past 9 months, domestic 4G mobile phone shipments were 274.6 million units,
down 4.6 percent y/y, and represented 95.5 percent of the total shipments. The total
number of new model release reached 320, down 34.4 percent y/y, accounting for 73.9
percent of the total new model release. -14.1%
-20.9%-11.7%0.9%
-18.2%-16.3%-12.8%
-19.9%-6.0%6.7%
1.2%
-6.3%-7.5%-5.3%
-7.1%
-25%-20%-15%-10%-5%0%5%10%
051015202530354045
M7 M8 M9 M10 M11 M12 M1 M2 M3 M4 M5 M6 M7 M8 M9
2018 2019
shipments (Unit:Millon) y/y
2
Part 3 . Local and MNC Brands of Mobile Phones
September mobile phone shipments by the local brands reached 30.6 million units, down
11.2 percent y/y, accounting for 84.5 percent of the domestic mobile phone shipments.
Number of new model s released by the local brands (80 units) decreased by 2.4 percent
y/y, and represented 88.9 percent of the total number of new model release in the month.
Mobile phone shipment volume for year 201 9 by the local brands reached 263.9 million
units, down 4.2 percent y/y, and accounted for 91.8 percent of the domestic mobile phone
shipments. Number of new models released by the local brands ( 384 units) decreased by
33.9 percent y/y, and represented 88.7 percent of the total number of new model release
in the domestic market.
Chart 2: September 2019 mobile phone shipments by local and MNC brands
Part 4 . Development of Smart Phones
September smart phone shipments were 34.7 million units, down 5.7 percent y/y, and
accounted for 95.7 percent of the domestic mobile phone shipments in the month. Over
the past 9 months, smart phone shipments were 274.7 million units, down 4.2 percent y/y,
and represented 95.6 percent of domestic mobile phone shipments.
In September , 68 new smart phone models were released, down 4.2 percent y/y, and
accounted for 75.6 percent of the number of new release. Over the past 9 months, 332
new smart phone models were released, down 31.8 percent y/y, and accounted for 76.7
percent of the number of new release.
Local Brands
84.5%MNC Brands
15.5%
信通院 - 2019年9月国内手机市场运行分析报告(英文版)
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